The $25,000 Risk: How We Bootstrapped a THC Brand on a Credit Card

Episode notes

Summary In this episode, Alex shares his journey from firefighter to entrepreneur in the THC-infused beverage industry. Discover the challenges of product formulation, navigating legal regulations, and building a brand in a rapidly evolving market. Alex was born and raised in San Jose, CA, a city about 45 minutes south of San Francisco. After high school, he moved to San Diego to go to college at UCSD, and he met his wife, Morgan, while they both worked at California Pizza Kitchen. After a few years in Southern California, Alex and Morgan moved to Boulder, CO so that Morgan could finish school.

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