The 5-Minute Podcast: Digital Marketing Lessons · 2018-04-11 · 5 min
Let’s talk about branding, shall we? Your brand is bigger than just your logo. In 5 minutes or less, let’s talk about what branding is, what branding isn’t, and why you should shut up about NAR’s new logo. First of all, and a R doesn’t care what you think about their logo. Their logo is not their brand, and their brand is as strong as ever: everyone in America who has ever bought a house knows what a realtor is. Second of all, if you want to see what a field logo redesign looks like, hit google and search for the Gap’s new logo, from 2010. Vanity Fair wrote an obituary for the new logo, which lasted only one week. It was killed by the Design community and Twitter. Lastly, ask any professional designer if the output of the logo process is what is worth the money. Have you ever had a real estate clients argue about commission? They don’t think your contribution is worth the money. Imagine how designers feel right now. It is not the logo output that you pay for. It’s the expertise, e
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