#techlondon · 2023-05-17 · 29 min
Matt Hodgkinson is a consultant who assists B2B organisations in breaking out of the humdrum and injecting excitement into their positioning and marketing. He talks about the concept of MEHscapology, which is the idea of escaping the MEH of business. Matt emphasises the necessity of being unique and transparent about what you discuss in order to stand out and capture someone's attention. Matt also talks about how important it is to target the appropriate people and make them feel like they've never heard or seen anything like it before. He stresses the need of using several languages and matching the buyer's speed. According to Matt, positioning is about people's perceptions, which is the prism through which ideal purchasers evaluate a value proposition. He strongly opposes mass outreach methods like dripify and duck soup and offers a new way. Matt also addresses the significance of engagement metrics and advocates discontinuing paid outreach until they find an organic avenue that works for them.
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