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Inside a Strategic Buyer's Playbook: Buyer's Corner with Sharon Van Zeeland, Rockwell Automation

TechExits Podcast · 2026-02-06 · 14 min

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Episode notes

Sharon Van Zeeland | Vice President, Strategy & Corporate Development | Rockwell Automation What do strategic buyers actually look for before they make an acquisition? In this Buyer's Corner episode of the TechExits Podcast, Sharon Van Zeeland shares how Rockwell Automation approaches M&A - from target identification and diligence through integration and value creation. Sharon explains what founders often misunderstand about buyer priorities, why profitability and focus matter more than ever, and how transparency can make or break a deal. A must-listen for tech CEOs who want to understand how strategic acquirers think - and how to position their company accordingly.

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