Tech Sales is for Hustlers · 2025-09-29 · 44 min
In Episode 2 of In The Know with Kelly Grafton, Kelly sits down once again with Bitty Balducci, Assistant Professor of Marketing at Washington State University, for a deep dive into how specific vocal cues can make or break a cold call. Together, they break down three key elements - volume, speech rate, and tone - and show how small adjustments can lead to more successful conversations and better conversion rates. Featuring real-world examples and research-backed advice, this episode is a must-listen for SDRs aiming to sharpen their cold calling skills and stand out in today’s competitive sales landscape. Ready to take your tech sales career to the next level? Helpful Links: Explore Bitty Balducci’s Research on Google Scholar: Listen to Bitty’s First Podcast with memoryBlue:
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