Tech Lead Journal · 2026-06-15 · 1h 8m
Why do 70% of change efforts fail - even when leadership is fully committed? The answer isn’t strategy or resources; it’s the hidden stories people unknowingly carry that silently block every initiative. In this episode, Ronica Roth, author of “Practice Makes Culture” and co-founder of The Welcome Elephant, shares a practical framework for creating lasting organizational change. Drawing on 25 years of experience helping teams and companies transform, she explains why culture declarations and vision speeches alone never work - and what leaders at any level can do instead. Ronica introduces the concept of “welcoming elephants” - the emotional, systems, and room elephants that surface whenever change is attempted - and why acknowledging them is the first step toward real progress. She also unpacks why most culture lives beneath the surface, in hidden stories that employees carry without realizing it, and how those stories quietly undermine even well-designed initiatives.
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