Tech Connects · 2025-09-16 · 27 min
Kicking off a new season of Tech Connects, our new host Paul Farnsworth sits down with Amy Thibodeau, Chief Design Officer at Gusto, a platform that helps over 400,000 small businesses manage payroll, benefits, and HR functions. Amy leads product design, user research, content design, and brand design teams, giving her a comprehensive view of how AI is reshaping creative work across organizations. We explore how AI is transforming design and creative roles - not by replacing human designers, but by accelerating workflows and blurring traditional job boundaries. Amy explains how AI serves as a "sidekick" that handles time-consuming tasks like research transcription and theme analysis, while enabling designers to focus on higher-value creative work. She discusses the emergence of "design engineers" and why traditional career swim lanes are disappearing as collaboration becomes more fluid.
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