Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing

Episode notes

Timestamps 0:00 Warmup questions 5:27 Important metrics SEO tools can’t provide 10:20 How will Yep make Ahrefs better? 16:35 The biggest bet Tim took that paid off 20:13 How Ahrefs manages to not run out of keywords to write about 22:28 How to decide when to refresh content 27:06 Is SEO becoming more product than marketing? 33:33 Ahrefs most underutilized feature 40:29 How to differentiate from all the other SEO tools 44:15 The future of SEO tools 49:07 Tim’s secret believe 51:22 The place of social media in today’s marketing 56:23 What Tim wishes for the SEO community This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit techbound692.substack.com

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