
Talk to Th3 Doc with Steve Meek · 2026-04-08 · 50 min
What are you really selling to your team every day? In Episode 138 of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Phil McShan, founder of Innsider Innovation, to unpack a leadership truth that hits SMB owners, executives, and managers right between the eyes: if you lead people, you are in sales. Phil’s message is simple, leaders are always selling belief, clarity, consistency, and action. This conversation is for leaders who feel like their team has good people, a decent plan, and plenty of effort, but execution still gets wobbly. Phil explains why strategy alone is not enough, why communication has to carry the why, and why coaching is one of the strongest forms of influence a leader has.