Take Command: A Leadership Podcast · 2025-08-12 · 38 min
Matt Britton has been on the front lines of cultural and technological change for over two decades. He’s the founder and CEO of Suzy, a leading consumer intelligence platform that helps top companies make real-time decisions driven by human insights. Matt is also the author of Generation AI and a sought-after speaker known for his bold ideas and data-backed foresight. With a deep understanding of Gen Z and millennial consumers, Matt has helped Fortune 500 companies - from Pepsi to Microsoft - navigate everything from social media shifts to brand reinvention. His mission? To help businesses close the gap between what consumers want and what companies deliver. What You Will Learn: Why Gen Z values community and co-creation over traditional advertising How companies can build trust by being transparent, responsive, and real Why staying static is the biggest risk a brand can take The key difference between data and insight - and why that matters How to foster a culture of innovation inside large organizations Join us for this future-focused conversation with one of the leading voices in consumer trends and innovation.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Hire People Smarter Than You: Humble Leadership in the Age of AI57 / 100
Do the Right Thing, Every Time: Lessons on Leadership and Agency82 / 100
No Shortcuts, No Excuses: Building What Lasts63 / 100
Running the Long Game: Small Steps, Big Impact.53 / 100
Grit Is Not Optional: Leading Through Crisis with Courage and Heart76 / 100
