Sydney Sweeney & American Eagle: Smart or Stupid Marketing?

Episode notes

Watch this on the new Sweathead YouTube channel: It's part of our new series Brains On Brands. Sydney Sweeney and American Eagle dropped one of the most talked-about ads of the year. In this video, we break down why the campaign is controversial what it says about celebrity marketing, and what strategists, creatives, and brands can learn from it. Featuring: Amira Barger - EVP, Edelman Anastasia Kārkliņa Gabriel - Culture Expert Lola Bakare - CMO Advisor For more Sweathead: - Strategy classes and ebooks - Instagram - Mark Pollard on Instagram

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