Survey & Beyond: The Data Collection Podcast · 2024-10-17 · 32 min
In this episode of Survey & Beyond: The Data Collection Podcast , host Marta Costa interviews Andrew Gerhardt, Senior Digital Data Collection Manager at Loop Horizon. Andrew shares his 14-year journey in digital analytics, offering insights on data quality, privacy compliance, and integrating fragmented data. He discusses best practices for data governance, the challenges of imperfect data, and balancing personalization with privacy. Andrew also emphasizes the importance of quality assurance and collaboration, drawing from his experience across various industries. Andrew Gerhardt is the Senior Digital Data Collection Manager at Loop Horizon, where he leverages over 14 years of experience in digital analytics. Specializing in Adobe's digital technology, Andrew helps global brands enhance customer experiences by optimizing data collection and marketing technology. He is passionate about bridging the gap between marketing and data, ensuring businesses have the right ecosystems to meet their objectives. Andrew’s expertise empowers teams to deliver high-impact, data-driven results with minimal intervention and lasting success.
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