Supply Chain Revolution · 2026-05-29 · 18 min
Simulation is the missing layer in supply chain talent development. That is the thesis of this episode of the Supply Chain Revolution podcast, where Sheri Hinish sits down with Rada Lazarova from Inchainge, the company behind The Fresh Connection and The Blue Connection, the world's leading supply chain business simulations used by over 40% of the world's top 100 manufacturers and nearly half a million learners across more than 100 countries. Rada, based in Utrecht in the Netherlands, brings a perspective shaped by her own journey from Bulgaria to Wisconsin to the Dutch experiential learning ecosystem. She explains why traditional supply chain education falls short: it teaches theory without context, creating professionals who understand frameworks but freeze when confronted with the cross-functional complexity of real supply chain decisions. Inchainge's simulations drop participants, whether university students or Fortune 500 executives, into virtual companies where they take on VP-level roles and discover, often painfully, that optimizing their own function can bankrupt the entire business.
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