
Supercool · 2026-06-24 · 37 min
If net zero is better, why isn’t it normal? We have the technology and the know-how. Schools, hospitals, and skyscrapers are already being built that are beautiful, cheap to operate, and carbon-free. And yet less than 1% are net zero. Drew Shula is founder and CEO of Verdical Group, whose team has worked on green building projects for clients including Apple, Meta, and NASA. He also founded the Net Zero Conference, now in its thirteenth year, bringing together more than a thousand building professionals annually. In this episode, Josh and Drew talk about Malibu High School, embodied carbon, California’s building policies, and the debate running beneath it all: what gets us to a net-zero world faster - better solutions or better rules? Show Notes Guest: Drew Shula, founder and CEO Company: Verdical Group For more low-carbon innovations now scaling - and the playbooks driving their market adoption -