Suds & Search · 2023-07-20 · 26 min
My guest on this week’s episode of Suds & Search is Lisa Schneider. Lisa is an in demand conference presenter and podcast guest. A shortlist of conferences Lisa has spoken at include SearchLove, the Digital Summit Series, Seerfest, WomenTech Global, and many other places. Lisa specializes in product strategy. She frequently works as a fractional CPO with an array of companies ranging from start-ups to enterprise businesses. Lisa helps these companies navigate the myriad challenges of organizing a team around a successful product launch. I caught up with Lisa after she gave a much-discussed speech at SearchLove about cross functional strategy. What are the common pitfalls of product strategy? How do you get alignment across teams of sales, marketing, and product? What tips does she have for fostering collaboration? I’m going to ask Lisa these questions and many others. Grab something cold to drink and join me for a conversation with Lisa Schneider. We’ll chat about stakeholder volleyball, I ask her about her strategy pyramid, and we’ll spend a little time chatting about how Nest won marketshare despite having an inferior product. Catch SearchLab on these platforms:
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