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Brad Sugars Discusses His $1 Million Business Playbook For Entrepreneurs Who Want To Scale Their Businesses

Success Profiles Radio · 2026-07-03 · 60 min

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Episode notes

Brad Sugars was the guest on this episode of Success Profiles Radio. He is the Founder and Chairman of ActionCOACH, the world’s number one coaching firm with more than 1000 offices in 85 countries. His company provides weekly training to over 15,000 companies and he is the bestselling author of many books. His newest book is The $1 Million Business Playbook. We discussed his criteria for picking coaches, how he started ActionCOACH, why people struggle to get to $1 million in revenue, what role should be the first hire in your business, and how to let go of being in control of everything in your business. In addition, we talked about the hardest part about getting to $1 million, the shift from being an operator to being an owner, bootstrapping versus getting investors, and mistakes people make when pitching to investors. Finally, we discussed the need to be recruiting all the time, what makes A-players stay with your organization, the difference between $1 million owners versus $10 million and $100 million owners, the difference in your relationship with money as a startup versus being a multi-million operator, and much more.

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