Success Beyond The Brush · 2026-01-06 · 46 min
Where to Spend Your Marketing Dollars: Buyers, Brand, and Better ROI When you’ve got a limited marketing budget and a dozen people shouting “We’re the answer!”, where do you actually put your dollars? In this episode of Success Beyond The Brush , host Mark Black sits down with Scott Lollar from Consulting4Contractors to unpack how painting contractors can make smarter, data-driven decisions about marketing spend - without getting hypnotized by shiny objects or agency hype. Scott walks through how to reverse-engineer your marketing budget from your revenue targets, average job size, and close rate, and why tracking cost per lead and cost of acquisition is non-negotiable once you start spending real money. They compare branding vs. direct-response marketing, dig into Google vs. Facebook, Angi and other lead services, billboards, TV/radio, Every Door Direct Mail, door hangers, and more - showing where each fits in your overall strategy. You’ll also hear why past customers are your most underused marketing asset, and how a simple, consistent newsletter can beat out expensive ad campaigns when it comes to profitability and long-term growth.
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