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How Top CMOs Use AI Marketing to Drive Real Business Impact, feat. Mark Abramowitz

StrategyCast · 2026-05-26 · 39 min

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Episode notes

Struggling to prove the value of AI in your marketing? Get practical insights on building systems, measuring outcomes, and gaining C-suite buy-in. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit for more details. ==Let's Break It Down== 04:14 The power of platform architecture 07:55 Joining Data IQ as CMO 12:44 AI-driven improvements at Roche 15:12 Key elements for AI success 20:37 Business outcomes in the AI era 25:00 Building an integrated marketing system 26:20 AI tools boosting sales efficiency 31:42 Embracing AI in Marketing 35:47 Building trust in AI companies ==Where You Can Find Us== Website: Instagram: Facebook: ==Leave a Review== Hey there, StrategyCast fans! If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts . Your feedback not only supports us but also helps others discover how they can elevate their business game!

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