
Strategy Simplified · 2026-07-08 · 27 min
Send us Fan Mail Everyone assumes AI is eating consulting alive - demand shrinking, firms pulling back. That's the narrative. The data from our July Consulting Market Outlook says something else entirely. In this episode of The Briefing , Japheth sits down with Namaan to unpack what's actually happening in the market right now . Demand is up. The bottleneck isn't leads or RFPs - it's delivery. And that changes who's winning in the second half of 2026, for firms and for candidates.