What are the top 3 drivers of success for strategic account managers? | Cassandra Farr, SVP and Head of Enterprise Strategic Solutions, Philips

Episode notes

Successful account managers don’t push harder. They listen better. Too often, account managers rely on territory knowledge, product expertise, or years of experience to close deals, but that’s only half the equation. Real impact isn’t about what you know, it’s about how you show up. So, how can account managers drive results that are truly meaningful, both for their clients and their business? In this episode of Straight to Voicemail, Amanda Smith hears from Cassandra Farr , SVP and Head of Enterprise Strategic Solutions at Philips , about the areas account managers should prioritize to succeed. Cassandra shares how leading with curiosity not only strengthens customer relationships but also unlocks measurable business outcomes.

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