How can companies improve discoverability as buyers turn to LLMs? | Sydney Sloan, Chief Marketing Officer, G2

Episode notes

B2B buyers aren’t following a straight path anymore. Many marketers still rely on traditional SEO, websites, and review pages to capture attention, but today’s buyers are increasingly turning to AI and LLMs to compare their options and validate their decisions. This shift creates a critical question for modern organizations: how do you get discovered when your audience’s first stop isn’t Google, but a machine-powered assistant? In this episode of Straight to Voicemail, Amanda Smith hears from Sydney Sloan , Chief Marketing Officer at G2 , to break down the practical steps organizations can take to stay visible in the age of AI. Sydney shares practical advice on Answer Engine Optimization, leveraging user-generated content, and building content workflows that align with how buyers actually research today.

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