Stop the Scroll · 2026-01-19 · 25 min
Happy 2026! Heidi’s kicking off the year a little later than planned (because the end of 2025 was, in her words, a “complete and utter Schmidt show”) - but with a message every overwhelmed business owner needs to hear: You don’t need to do more this year. You need to do what you can repeat. In this episode, we’re breaking down the three anchors guiding our year: consistency, courage, and balance and we’re sharing how we’re simplifying our marketing (and life) while shifting her business more toward consulting/coaching and stepping into a major season of leadership. If you’ve been stuck in the “I should be doing more” spiral, this one is your permission slip to build a strategy that actually fits your bandwidth. Episode Highlights: How to pick anchors for your year (not a mile-long goal list). What consistency is and is not. How to simplify marketing with your minimum viable. Why repetition is a brand-building superpower. Most of your audience didn’t even see your last post - so you’re allowed to say the same thing again (and again). Why you need to do one visibility move a day (or a few per week).
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