Sticky Note Marketing with Mary Czarnecki · 2026-03-16 · 19 min
How to Turn “Boring” Business Decisions Into Marketing Gold (Ask Why x3) | Sarah Tjoa Host Mary Czarnecki welcomes agency strategist Sarah Tjoa, who has 15+ years of experience and now works at Noble West, an agency specializing in food and agricultural products, bringing modern marketing to the “oldest economy.” Sarah explains how she helps CEOs and operations- or finance-led teams translate investments like efficiency, yield, and food-safety upgrades into meaningful consumer value by starting with business challenges and uncovering the “why.” She shares the “rule of three” for asking why to move beyond features and benefits into emotional, human narratives, and gives an example of helping Ocean Mist Farms make artichokes more accessible by reducing prep time and cognitive load. Sarah also shares how she stays informed through Substack, citing strategist Zoe Scaman’s newsletter. ABOUT SARAH: With over fifteen years in agencies big and small, Sarah has proven she knows how to build impactful campaign platforms that not only drive conversation; but also, business impact.
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