
Startups Magazine: The Cereal Entrepreneur · 2025-10-31 · 21 min
Anna Wood, Editor at Startups Magazine, speaks to Jonny Plein, Co-Founder of YASO, all about the huge opportunity for Western brands wanting to enter the Chinese market, the importance of building a strong Co-Founder relationship and winning the Top Performing Team award at the Hustle Awards 2025.