
Startup Survival Podcast · 2022-04-19 · 53 min
Send us Fan Mail Successful startups create and build long-term relationships. Building long-term relationships requires us to empathise with others. Starting and sustaining any new business is a huge challenge and requires deep reserves of energy. As a result, startup entrepreneurs typically feel compelled to tell other people what they do because no-one will do it for them. But whilst this personal promotion sounds logical, ‘telling’ people about our work doesn’t help us to understand them - and thus build empathy. In this enthralling episode, communications and language specialist Derek Utley (81), reflects on his life and how and why taking the time to create empathy with others is a fundamental building block in the development of our business and personal lives. Learn more about the special guest A lover of languages and teaching, Derek Utley took up his first post as a teacher of Spanish and French at Charterhouse School in 1963. Nearly twenty years later Derek co-founded York Associates, a highly successful language training and intercultural communications company used by many multi-national organisations.