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Index/Startups & Founders/Startup Stories with Fexingo
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How Monday.com Pivoted from Consumer to Enterprise

Startup Stories with Fexingo · 2026-07-25 · 6 min

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Topics in this episode

Monday.comProject ManagementSaaSstartup pivotconsumer to enterprise

Episode notes

In 2021, Monday.com went public valued at over six billion dollars. But six years earlier, it was a failing consumer app called dapulse with almost no users. This episode traces the painful pivot that turned a near-dead startup into a project management powerhouse. We look at how the founders recognized their consumer idea wasn't working, why they chose to focus on visual work management for teams, and how their enterprise go-to-market strategy drove annual recurring revenue past one hundred million dollars in under four years. Plus, we discuss what founders can learn from Monday.com's willingness to abandon their original vision. Hosts Lucas and Luna bring the story of resilience and strategic shift. #MondayDotCom #StartupPivot #ProjectManagement #SaaS #Business #FexingoBusiness #BusinessPodcast #StartupStories #Entrepreneurship #B2BSaaS #EnterpriseSoftware #VisualWorkflow #dapulse #FounderJourney #GrowthStrategy #GoToMarket #IPO #Resilience Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • 127. AI Won't Replace You as a CSM (But It Does Raise the Bar) - with Dan Ennis!Customer Success Career Coach, Career Tips and Proven Job Interview Strategies For Every Customer Success Manager · on Monday.com95 / 100
  • How a Startup Used a Single Twitter Thread to Land 10000 SignupsMarketing for Startups with Fexingo · on Monday.com86 / 100
  • How Founder POV Helps Sales Build Buyer Confidence with Jim Wilson, Partner at Costanoa Ventures - Ep 84The Transaction · on SaaS85 / 100
  • Beyond AI Theater: How a Real AI Product Team Looks Now | Eric Anderson, SVP Product (Datasite)LaunchPod · on SaaS85 / 100
  • The Minimum Viable Company: How We Run a $50M Brand With Just 7 PeopleUnfinished Business · on Project Management81 / 100
  • The Power of You Encoded Content, with Jodi Kay EdwardsBuilding your LeaderBrand · on Monday.com80 / 100

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