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Index/Startups & Founders/Startup Stories with Fexingo
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How Monday.com Pivoted from Consumer to Enterprise

Startup Stories with Fexingo · 2026-07-25 · 6 min

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Topics in this episode

Monday.comProject ManagementSaaSstartup pivotconsumer to enterprise

Episode notes

In 2021, Monday.com went public valued at over six billion dollars. But six years earlier, it was a failing consumer app called dapulse with almost no users. This episode traces the painful pivot that turned a near-dead startup into a project management powerhouse. We look at how the founders recognized their consumer idea wasn't working, why they chose to focus on visual work management for teams, and how their enterprise go-to-market strategy drove annual recurring revenue past one hundred million dollars in under four years. Plus, we discuss what founders can learn from Monday.com's willingness to abandon their original vision. Hosts Lucas and Luna bring the story of resilience and strategic shift. #MondayDotCom #StartupPivot #ProjectManagement #SaaS #Business #FexingoBusiness #BusinessPodcast #StartupStories #Entrepreneurship #B2BSaaS #EnterpriseSoftware #VisualWorkflow #dapulse #FounderJourney #GrowthStrategy #GoToMarket #IPO #Resilience Keep every episode free: buymeacoffee.com/fexingo

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  • Just Say No to "Yes-Man Agents" & "Process Barnacles": How Miro Builds Post-AI | Jeff Chow, CPTOLaunchPod · on SaaS74 / 100
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  • 79: Cancel all my meetingsOur B2B SaaS Journey · on SaaS50 / 100

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