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Index/Startups & Founders/Startup Sensations
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How to Succeed in Luxury Media: Insights from WatchAdvisor’s Maryna Steger

Startup Sensations · 2025-11-04 · 35 min

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Episode notes

S6 Ep7 - Maryna Steger is the dynamic CEO and co-owner of Watch Advisor, a leading digital media house based in Switzerland and a major voice in the luxury watch industry. With a background in international relations, law, and digital marketing, Maryna brings a unique approach to entrepreneurship in the luxury sector. In this engaging episode, Maryna shares her journey from growing up in Belarus to building a highly-engaged, global community of watch collectors and enthusiasts. The conversation covers the challenges and opportunities of building a niche digital brand, key strategies for social media growth, and the complex balance between maintaining independence and generating revenue in the luxury sector. Maryna also offers candid advice on leadership, resilience, and harnessing new technologies like AI to drive future growth for Watch Advisor.

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