Startup Scaleup People · 2026-06-23 · 38 min
Amanda Groom Built the Bridge Between South Korea and Global TV Amanda Groom, founder of The Bridge, has spent 20 years helping broadcasters, streamers, and production companies expand internationally, turning South Korea into a benchmark for global media scaleup and now unlocking Brazil and India for the world stage. In this episode, she breaks down the structural collapse of the $3 trillion TV market, why fragmented audiences are forcing a co-production revolution, and how cultural intelligence, not capital alone, determines which media businesses win globally. The TV industry is undergoing its biggest transformation in decades: advertising revenue has fled to digital, commissioning is down across the US and UK, and production budgets have surged 20 - 40% since 2020. Amanda reveals the new financing waterfall model, why Brazil and India are the next South Korea, and how The Bridge de-risks international expansion for some of the world's leading broadcasters. Hosted by Mario Rivas About Startup Scaleup People: Real stories from startup, scaleup & enterprise leaders.
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