Startup Scaleup People · 2026-07-28 · 37 min
Amrit Dhaliwal, founder of Walfinch, left hospitality, bought a franchise and spotted what most entrepreneurs completely overlooked: a £68 billion UK home care market with almost no one thinking seriously about scale, quality or wellness. Six years later, Walfinch operates across 40 locations nationwide, serves over 1,000 clients and is on track for £25M in network revenue in 2025. In this startup and scaleup masterclass, Amrit breaks down the franchise model that is taking him to £100M, why boring businesses outperform sexy ones, and the leadership principles that work in restaurants, retail and healthcare alike.Walfinch is not just a care business. Amrit is actively rebranding how the UK thinks about aging, building proprietary AI tools alongside third party platforms, and running a franchise support system that graduates operators from zero to £80K a month. He reveals what separates top performers from average franchisees, how he attracts and retains carers in the most talent-starved sector in the country, and why the future of home care looks a lot more like a wellness brand than a traditional care agency.
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