Startup Hypeman: The GOAT to Market Show · 2026-02-13 · 47 min
We’re gearing up for Season 5 but in the meantime, here’s the best of GTM season 3! In a down economy, runway is everything. But it should also be everything in a boom economy. Great companies figure out how to spend less, and make more. Jordan Tepper cofounded the cocktail brand Apologue in 2017, and in the 7 years since he's achieved over $1M annual revenue, while raising just $2.5M in that time, and as of this writing still carrying $1M of that raise in the bank. For a CPG brand with significant fixed expenses, Apologue's story is a clinic on meaningful growth and spend. Jordan steps to the mic in our season premiere to share the specific hacks his team has employed to make the most of every dollar since day one. Find Jordan online: LinkedIn Find HostesCocktails online: Instagram Find Apologue online: Instagram This episode is
Best of GTM Season 3 - How to Build a Lasting Brand with The Squeeze Cofounder Sarah Sitz61 / 100Best of GTM Season 3 - How to Make a Community Work with Be The Stage Founder Pablo GonzalezBest of GTM Season 3 - Becoming a Household Brand Name with Foxtrot CEO Mike LaVitolaBest of GTM Season 3 - Building & Investing in AI with Techstars MD Tricia Martinez-SaabBest of GTM Season 3 - Expanding Your TAM to Increase Revenue with CEO Meesha Dogan