Startup Hustle · 2026-06-18 · 29 min
Most people are already asking AI about their health. Almost none of them believe the answers. Around 40% use it to make wellness choices, but fewer than 5% trust what it says. Matt Watson and Josh Anthony, CEO of Nlumn, dig into why. Josh has spent 25 years in food and nutrition, and his take is blunt: trust drops fast as the question gets serious, from a recipe to a diagnosis, and the fix isn't a smarter chatbot. It's pairing the data with a human people actually trust. They cover what's real right now too. The protein obsession. Beans having a moment. GLP-1s and why weight loss is now about saving muscle, not just dropping fat. Why people are building their own messy personalization stacks because no single company does it well. Matt also explains why he flat out ignores his doctors on cholesterol, and he and Josh go a few rounds on whether ultra-processed food is the problem or a missed opportunity. If you build or invest in health products, listen now. And if you want help with personalized nutrition, reach Josh@nlumn.com or info@nlumn.com.
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