Sports Loft Podcast · 2024-12-16 · 50 min
Finn Bradshaw, Head of Digital at the ICC, joins Andy and Charlie on the Sports Loft podcast. Having worked previously with Cricket Australia and in tennis at the Australian Open, Finn now drives the digital agenda at the ICC and has events such as the Cricket World Cup to look after. So we were keen to dig into how the ICC is looking to innovate and adopt new technologies. In our latest episode with Finn Bradshaw: Innovating at the Cricket World Cup Why the challenge for cricket in America is not building an audience, but having the right product? How did the ICC work with influencers such as Jomboy during the World Cup and what did they learn? Why did the ICC partner with existing games on Roblox rather than building their own? How did experiences on the Apple Vision Pro help with partnership discussions? What were Finn’s biggest learnings from getting 4million viewers on the ICC TV app? How the ICC uses different social platforms Why are Facebook and Instagram the best marketing platforms ever built? Which platform has the best analytics? Why did match highlights only go on Meta channels up until 2023 and why change?
The Realest: Turning memorabilia into recurring revenue74 / 100Badge: Building fan experiences in Apple & Google WalletFrom Threads to WhatsApp: How sports organisations are making the most of Meta’s platforms.Scoreplay: Centralising Sports Media in the Age of AIFrom Highlights to Creators: How the sports industry is innovating on YouTube