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Index/AI & Data/Sports CDP Crash Course - Data Talks
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#149 How Data Drove Revenue Growth at 1. FC Magdeburg

Sports CDP Crash Course - Data Talks · 2024-11-05 · 28 min

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Episode notes

In this special live-recorded episode from the Data ‘Talks’ Revenue Conference 2024, held at AFC Wimbledon’s Cherry Red Records Stadium in London, we bring you an insider look at “The Story of 1. FC Magdeburg’s Revenue Boost from Supporter Data.” Listen as Martin Geisthardt , CEO of 1. FC Magdeburg , and Peter Kekesi , Product Manager at Data Talks, take the stage to reveal how the 2. Bundesliga club turned supporter data into a significant revenue boost. From strategies that

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