Every Mistake I Made Getting My Event Sponsored

Episode notes

I lost $10,000 on Sponsor Games this year. And I'd do it again. After fumbling the sponsorship strategy at Year 1, I made it a mission to fix everything—the pitching, the pricing, the activations, and how deeply brands were integrated into the event. Here's exactly what changed, what worked, and what I'm still figuring out. Here's what we cover: Why requiring physical presence from sponsors is non-negotiable (and how it almost cost us a deal) The mistake I made by keeping sponsors off stage—and how fixing it made Kit's Haley say she'd "never gotten so much stage time" How giving away live brand deals at the event unlocked something most conferences can't replicate Why bespoke sponsorship packages beat tiered decks every single time (straight from our title sponsor's mouth) How I used the post-campaign report to pitch an ongoing ambassadorship—and why you should too Grab my book, Sponsor Magnet, to learn how to transform your influence into income: Want one-on-one sponsorship coaching?