SIG Summit Spotlight: Christine Kurtz, Sarah Lee Frozen Bakery, on Small Dollar Disputes and Supplier Relationships

Episode notes

Small dollar claims and disputes rarely move the needle on a P&L - but how they're handled can make or break supplier trust for years. Join Christine Kurtz at the SIG Global Executive Summit, taking place October 25 - 28 at Navy Pier in Chicago, as she unpacks the psychology behind why suppliers remember the small moments more than the big wins, and how a simple shift in approach - choosing not to pursue certain claims - can transform negotiations, speed up reimbursements, and build a lasting "ledger of trust." Attendees will walk away with a new lens on tail spend: it may be small in dollars, but it carries outsized influence on relationships, risk, and long-term supplier behavior.

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