Software People Stories · 2026-06-19 · 46 min
My guest today is Ian Hogg, the Chairman of SolvedBy.ai, an applied AI company helping SaaS vendors embed enterprise-grade forecasting, demand and decision intelligence directly into their platforms. In this conversation, Ian shares his background, from the Royal Navy and Xerox to building early web businesses, a SaaS platform, and an AI-focused company. He describes how his SaaS business began by solving his own operational problem and then expanded when others in the industry recognized the same need. He shares how, In enterprise AI, one needs to distinguish decision-support and forecasting systems from generative AI Ian highlights that AI adoption in organizations depends heavily on leadership behavior The conversation also covers mindset barriers, the empowerment of non-technical users, and the need to build confidence through hands-on experimentation rather than waiting for formal permission or perfect readiness. On branding and customer acceptance, Ian explains that people may resist AI if it feels like replacement, but respond more positively when it is framed as assistive and human-in-the-loop.
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