Smart Chickens A B2B SaaS Demand Gen Drives Innovation & Growth Podcast · 2021-09-13 · 51 min
Guillaume’s early journey was full of successes and failures, as he so vividly describes. He and his parents grew up on a farm in Southern France. His unbridled ambition is the driving force for putting him in the position he’s lucky to be in, today. Before his journey brought him into the world of digital marketing, G was a chemical engineer, having received his first degree from Chimie ParisTech-PSL. Every journey starts with rock-bottom level experiences. G travelled for a year, using social networks to stay at people’s homes. He would work in exchange for living accommodations, taking any job he could get his hands on to stay afloat. Once he uncovered his passion, he went back to school to study marketing at HEC Paris, launching his 1st business with his father. Unfortunately the 1st business didn’t pan out in the ways he had hoped. As G states: ''When we launched our first website, we only got 6 orders.” The relationship with his father suffered, due to the failures of the business. Following this journey of trials and tribulations, he went into an agency job with his friend, starting with outbound prospecting.
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