Small Business Savvy · 2025-12-09 · 14 min
Let me guess - you built your website, checked it off your list, and now it’s collecting dust. Or maybe you’re eyeing a trendy 2026 redesign! In this episode, I share why year-end is the ideal time to stop chasing trends and start treating your site like the strategic business tool it should be. You’ll learn the biggest mistakes business owners make, the data that really matters, and a simple website audit you can complete before December 31 to choose the most impactful updates for early 2026…so that your site finally works for your business. 01:47 - Why treating your website as “done” is a costly mistake 02:38 - The dangers of chasing website trends (and what to do instead) 04:35 - How to use real data instead of gut feelings for updates 05:46 - What heat maps reveal about your visitors’ behavior 07:22 - Implementing a year-end website audit based on your data 09:26 - Scheduling strategic website updates for next year Links & Resources: Book a FREE Gameplan Call. Episode 169, Is Your Homepage Just a Pretty Welcome Mat That Loses Sales?
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
189. Are Your Most-Visited Website Pages Doing Their Job?46 / 100188. Stop Checking Website Stats That Don’t Help You Make Better Decisions63 / 100187. What Google Analytics Can't Tell You (And the Free Tools That Can)67 / 100186. The 20-Minute Analytics Setup Every Small Business Website Needs53 / 100185. The Four Things You Must Do When a Project Wraps Up63 / 100
