How Creatably Built Billion-View Campaigns by Breaking Every Rule in Advertising

Episode notes

In this episode of the Sly Agencies podcast, host Andrew Nazarian sits down with Damian Dayton, Chief Creative Officer and Co-Founder of Creatably, the agency behind some of the internet’s most viral, laugh-out-loud, and performance-driven long-form ads. Damian shares how Creatably rejected the short-form trend and instead mastered the art of 3-5 minute comedic storytelling - designed not just to entertain but to convert. We unpack their creative process, why they refuse to pitch ideas the traditional way, and how “framework over formula” has helped generate over 1 billion views and more than $250 million in sales for brands like True Classic and Owlet. Damian also shares the creative games Creatably plays with clients, their unique “write alone, edit together” philosophy, and how they build campaigns that last 18+ months (while most UGC fizzles in 3 weeks). If you’ve ever wanted to understand how big creative campaigns are really built - or how to develop a brand voice that people actually want to watch - this is your playbook.

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