Sleeping Barber · 2026-06-22 · 40 min
This episode has been presented by System1. What happens when Byron Sharp, Mark Ritson, System1, creators, AI, and Cannes Lions all collide on Day One? In the first edition of our Cannes Cut series, presented by System1, Marc and V unpack the biggest themes emerging from Cannes Lions 2026, including why creativity is increasingly being judged through the lens of effectiveness, why marketers may be spreading budgets too thin, and why some of the industry's biggest thinkers are converging on a surprisingly small set of principles. Along the way, the guys sit down with Vanessa Chin (SVP Marketing, System1) to discuss creativity, creators, celebrities, emotional advertising, AI-generated campaigns, and why happiness and humour continue to outperform serious purpose-driven work. They also hit the Croisette to capture perspectives from attendees, founders, creators, publishers, and marketers about the trends shaping Cannes this year.
SBP 215: What Marketers Still Get Wrong. With Prof. Byron Sharp.70 / 100
SBP 214: The Cannes Cut - The Gap Between Knowing and Doing: Day 5 Reflections. Featuring David Tiltman.
SBP 213: The Cannes Cut - Dull Ads Are A System, Not A Symptom. With Orlando Wood.
SBP 212: The Cannes Cut - Brand Fit Beats Follower Count: Day 3 Reflections
SBP 211: The Cannes Cut - Creators, Commerce, and Amazon's Canvas: Day 2 Reflections