Shaping eCommerce with IronPlane · 2023-07-06 · 45 min
In this episode of Shaping eCommerce host Tim Bucciarelli welcomes back Isaiah Bollinger from Trellis to discuss optimizing the client-agency relationships. Key topics discussed in the podcast conversation are: eCommerce Agency Specialization and Services: The discussion focuses on how some agencies choose to maintain a narrow focus on their area of expertise, while others like Trellis transitioned from niche areas to becoming full-service, addressing strategy and marketing in addition to eCommerce platform design, development and implementation. What is a Full-Service Agency?: The concept of a "full-service" agency is explored, with Isaiah explaining the services Trellis offers and the areas where they currently have gaps. They discuss the challenges of being truly full-service and the importance of building partnerships with experts in specific areas. Selecting the Right Agency: The conversation covers the considerations and challenges businesses face when selecting agencies, including the trade-offs between freelancers and agencies, expertise, and alignment with the agency's business model.
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