Shane Gibson's Podcast · 2025-11-28
I recently delivered an AI Sales Keynote focused on how MSPs and tech vendors can effectively sell AI and be AI enablers for their clients. That session, and the transcript that followed, confirmed something I have been seeing for the past two years: most providers are talking about AI, a few are experimenting with it, and very few have a structured way to lead their clients through adoption. Clients are asking for real guidance. Vendors are pushing AI into everything. The channel is stuck in the middle. Here's a condensed version of my AI Keynote for MSPs and IT Vendors: Here's how to move from “AI reseller” to “AI enabler,” MSPs and agencies need a clear path they can walk with their clients. I think about that path in six stages: Reset the mindset and build AI literacy Deliver assisted workflows and quick wins Create custom assistants and early agents Wrap an Ironman suit around revenue and operations Capture institutional knowledge and build second brains Lead ongoing evolution with discipline, not hype You do not have to roll all six stages out at once. In fact, you should not. But if you want to build a real competitive moat, these are the rungs on the ladder.
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