
Hosted by Joe South
Cyber Security can be a difficult field to not only understand but to also navigate. Joe South is here to help with over a decade of experience across several domains of security.
276 episodes · publishes weekly · latest 2026-06-08 · ~50 min/episode
Rank
#2544
Substance
64.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#2544 of 6183
Substance
Top 41%
outscores 59% of the index
Security Unfiltered ranks #2544 on The B2B Podcast Index with a substance score of 64.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Bobby holds genuinely impressive practitioner credentials - first CISO at Abbott Labs, first CISO at Unilever, CISO at HPE for nearly four years - but his current role is Chief Strategy and Experience Officer at the episode's sponsor, and the conversation reflects that go-to-market positioning rather than independent operator candor.
Averaged across 1 recently scored episode, with cited evidence.
There are a handful of genuinely useful frameworks - disrupting the attack chain before inbox delivery, the four pillars of AI-enabled attacks, the distinction between testing controls vs. catching users - but they are buried under roughly 15 minutes of mutual flattery, anecdote trading, a sports tangent, and product endorsement. Useful ideas exist but the signal-to-noise ratio is poor.
“if if uh the attack lands in the inbox, I think that we've already lost”
“we cannot education and awareness our way out of this problem. And the problem is AI, AI-enabled attacks.”
'Zero date data breaches' and the explicit argument to shift accountability from users to technology are modestly fresh framings, but the episode leans heavily on well-worn cybersecurity narratives, including the Kevin Mitnick quote and generic AI-threat escalation claims that circulate widely in the space.
“I think where we're headed towards is zero date data breaches”
“I think I considered it Kevin Mitnick that said, I don't need to hack your systems, I can just hack your humans”
Bobby holds genuinely impressive practitioner credentials - first CISO at Abbott Labs, first CISO at Unilever, CISO at HPE for nearly four years - but his current role is Chief Strategy and Experience Officer at the episode's sponsor, and the conversation reflects that go-to-market positioning rather than independent operator candor.
“I went to work for first Abbott Labs, and I was the first CISO at Abbott Labs. I then went to work at Unilever, was the first CISO at Unilever, and then ultimately got to HPE and was the CISO at HPE for almost four years”
“I've been a SISO for the previous 14, 15 years”
The episode names real companies (Abbott, Unilever, HPE) and drops a single statistic ('600% year over year increase') with no cited source, but otherwise relies on anecdote and abstraction; the product demo is the most concrete evidence presented and is explicitly promotional.
“Something like 600% year over year increase in the first quarter”
“I immediately just went to an L, typed in her name or title...Within 30 seconds, it gave me the company, the website, her profile on it, the phone number, everything”
The host opens with eight-plus minutes of mutual flattery and self-anecdote, explicitly endorses the sponsor multiple times, and asks broad generic questions without a single meaningful pushback or sourcing challenge; the guest's unverified '600% increase' claim passes entirely unchallenged.
“I agree. I sound like a broken record. I keep saying I agree with you, but I agree with you”
“I actually ran into the use case for Doppel a year ago...that's why when I was introduced to Doppel, I had to partner with them”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
Add this badge to your site - it links back here and updates automatically as you rank.
<a href="https://index.fame.so/show/security-unfiltered" target="_blank" rel="noopener">
<img src="https://index.fame.so/badge/security-unfiltered/badge.svg" alt="Ranked #160 on The B2B Podcast Index" width="360" height="136" />
</a>Track Security Unfiltered's rank
Get an email whenever this show moves up or down the Index. Monthly at most, no spam.
The themes that come up most across this show's episodes.
Podcasts that dig into the same topics.