Scaleup Valley Podcast · 2024-10-29 · 38 min
Julie Barbier-Leblan, CEO of Merit, shares her journey as an entrepreneur and the growth of her company. She started her entrepreneurship journey in the Middle East as a finance lawyer and later founded Merit, a global engagement technology company. Merit helps enterprise clients engage internally with their employees and externally with customers using a suite of SaaS solutions and rewards. Julie discusses the challenges and opportunities of scaling a business in the MENA region and the importance of building a strong network and partnerships. She also shares her decision to raise VC funding and the benefits of having local and regional investors. Key Takeaways: Julie Barbier-Leblan started her entrepreneurship journey in the Middle East as a finance lawyer and later founded Merit, a global engagement technology company. Merit helps enterprise clients engage internally with their employees and externally with customers using a suite of SaaS solutions and rewards. Building a strong network and partnerships is crucial for scaling a business in the MENA region.
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