Scale or Die · 2019-11-26 · 47 min
Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey. Our conversation covers how to host great user events that drive intimacy with your customers ( she started Inbound ) as well as some indicators of when exactly your business is at the point to host a customer event. We’ll also help you think about how to measure marketing success and create an inter-channel connectivity as you grow your brand. In this episode you’ll learn: 0:00 An introduction with Kirsten 5:00 How to use events to create intimacy with customers (and how we ended up creating Inbound) 12:10 When your business should start hosting events for customers 26:20 How to coordinate your marketing and sales efforts 33:53 Where sales and marketing commonly break down 40:59 The Salty Six This is an actionable episode - we hope you enjoy! Get ready to #ScaleOrDie... We're excited to have you along for Season 1 of #ScaleOrDie.
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