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Index/Sales/Sales Unscripted
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#123 - Before the Product Launch

Sales Unscripted · 2026-01-26 · 13 min

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Episode notes

In this episode of Sales Unscripted, Bryan and Margaret break down the marketing and sales dynamic during product launches and why marketing often acts as the sales coach. They discuss how the strongest launches are driven by research, empathy, humility, and real market feedback, not overconfidence or defensiveness. The tone marketing sets ultimately shapes how sales shows up and brings the product to market.

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