
Sales Team Ready Podcast · 2022-08-30 · 32 min
A lot of people in the business world are using different platforms to market their businesses. However, one platform that is often overlooked is podcasting. Although it may seem like a new concept, podcasting has been around for over a decade. Let’s welcome our guest for today, the host of the One Big Tip Podcast, Jeff Mendelson! With a focus on lead generation and ROI-based efforts, Jeff also manages a full-service digital marketing agency where he focuses on creating comprehensive digital marketing campaigns for new and established businesses. Key Take Aways: Importance of creating your own platform. Use podcasts to meet people and to increase your authority as a host and for the guest. Podcast is a tool for lead generation. Using a 20-min episode will give you a lot of content. You can use all social media platforms, creating posts and different blogs. Podcasting is a great way to