Sales Talk for CEOs · 2025-12-16 · 39 min
In this episode of Sales Talk for CEOs , Alice Heiman sits down with trust‑selling pioneer Ari Galper to reveal why traditional sales techniques are failing in today’s climate and what CEOs, Founders, and Sales Leaders must do instead . Ari argues that trust isn’t a byproduct of selling; it’s the core of it. Actionable takeaways for leaders: Train your team to lead with questions , listen until they share the full context of their problem. Replace “follow up” emails with “feedback” outreach. Always end meetings by scheduling the next appointment, don’t leave it to chance . Ari’s insights build on a theme we’ve heard from several standout guests, trust isn’t just part of the sales process; it is the process. If you found this episode valuable, you’ll also want to hear how other CEOs and experts are scaling by leading with trust: Barb Betts’ system to scale sales through trust How to scale with trusted partnerships Why relationships win over sales pitches
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