Great Sales Leaders Drive Change and Growth | Rodrigo Hijar, Vilore Foods

Episode notes

What does it take to drive growth, lead change, and build winning sales organizations? In this episode of Sales Lead Dog, Christopher Smith sits down with Rodrigo Hijar, Head of Sales Strategy and Planning at Vilore Foods Company, to discuss sales leadership, growth strategy, change management, consumer behavior, CRM, and the future impact of AI on sales organizations. Rodrigo shares lessons from his journey through management consulting, revenue growth strategy, and consumer goods leadership. He explains why showing up consistently, staying ready for opportunity, and embracing change are critical to long-term success. The conversation explores how sales strategy teams can partner more effectively with sales leaders, why change management often fails, and how AI is beginning to reshape the role of CRM and sales planning.

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