SaaSBoomi · 2023-10-26 · 51 min
Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a world filled with inbound marketing companies. Having cracked the ABM playbook methodically, Ankit shares some gems of wisdom with Arvind and Varun as the three of them nail down the specifics of what ABM is and how to leverage it to engage prospective clients in ways that really matter. Key Takeaways 01:45 - Meet Ankit Oberoi! 03:50 - The Power of ABM 05:52 - Ankit’s tryst with ABM 08:42 - Big companies are intimidating! 11:38 - Identifying the right ICP for you 14:49 - Pick an ICP for your roadmap or pick a roadmap for your ICP?
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